Hey there 👋, I'm Atayal
(ah-tie-yah)
I craft digital experiences that transforms complex problems into intuitive, meaningful solutions.
CapTech Consulting
January 2021 - Present
Lead Product Designer
Fortune 500 Financial Services Company
Led end-to-end experience design for a new enterprise platform integrating multiple fragmented internal tools. Defined 300+ requirements through user interviews and translated cross-platform workflows into cohesive experiences. Established a scalable design system across four platform tools, partnering with stakeholders and developers to validate solutions, navigate constraints, and bring the platform to life.
Senior Product Designer
PinPoint Challenge™
Created an engaging, responsive gameplay experience that brings real-time maps and leaderboards together through intuitive interactions and clear visual hierarchy. Built a scalable design ecosystem of components, patterns, and visual guidelines to support consistency and efficient development. Collaborated with stakeholders and front-end developers to translate interactions and animations into a polished, production-ready experience.
Lead Product Designer
Fortune 500 Financial Services Company
Led experience design across three product teams to simplify fragmented, cross-system workflows within a modernized customer service platform. Conducted usability testing and focus groups to uncover user needs and translated insights into intuitive user flows and high-fidelity prototypes, ultimately reducing average call length by 50 seconds.
Lead Visual Designer
Fortune 500 Insurance Holding Company
Designed a data visualization experience for customers ages 55+, using iterative research and testing to simplify complex information and improve usability. Developed high-fidelity prototypes and reusable interaction patterns aligned with WCAG standards, partnering with development to deliver a polished, inclusive experience.
CapTech Consulting
January 2021 - Present
Lead Product Designer
Fortune 500 Financial Services Company
Led end-to-end experience design for a new enterprise platform integrating multiple fragmented internal tools. Defined 300+ requirements through user interviews and translated cross-platform workflows into cohesive experiences. Established a scalable design system across four platform tools, partnering with stakeholders and developers to validate solutions, navigate constraints, and bring the platform to life.
Senior Product Designer
PinPoint Challenge™
Created an engaging, responsive gameplay experience that brings real-time maps and leaderboards together through intuitive interactions and clear visual hierarchy. Built a scalable design ecosystem of components, patterns, and visual guidelines to support consistency and efficient development. Collaborated with stakeholders and front-end developers to translate interactions and animations into a polished, production-ready experience.
Lead Product Designer
Fortune 500 Financial Services Company
Led experience design across three product teams to simplify fragmented, cross-system workflows within a modernized customer service platform. Conducted usability testing and focus groups to uncover user needs and translated insights into intuitive user flows and high-fidelity prototypes, ultimately reducing average call length by 50 seconds.
Lead Visual Designer
Fortune 500 Insurance Holding Company
Designed a data visualization experience for customers ages 55+, using iterative research and testing to simplify complex information and improve usability. Developed high-fidelity prototypes and reusable interaction patterns aligned with WCAG standards, partnering with development to deliver a polished, inclusive experience.
CapTech Consulting
January 2021 - Present
Lead Product Designer
Fortune 500 Financial Services Company
Led end-to-end experience design for a new enterprise platform integrating multiple fragmented internal tools. Defined 300+ requirements through user interviews and translated cross-platform workflows into cohesive experiences. Established a scalable design system across four platform tools, partnering with stakeholders and developers to validate solutions, navigate constraints, and bring the platform to life.
Senior Product Designer
PinPoint Challenge™
Created an engaging, responsive gameplay experience that brings real-time maps and leaderboards together through intuitive interactions and clear visual hierarchy. Built a scalable design ecosystem of components, patterns, and visual guidelines to support consistency and efficient development. Collaborated with stakeholders and front-end developers to translate interactions and animations into a polished, production-ready experience.
Lead Product Designer
Fortune 500 Financial Services Company
Led experience design across three product teams to simplify fragmented, cross-system workflows within a modernized customer service platform. Conducted usability testing and focus groups to uncover user needs and translated insights into intuitive user flows and high-fidelity prototypes, ultimately reducing average call length by 50 seconds.
Lead Visual Designer
Fortune 500 Insurance Holding Company
Designed a data visualization experience for customers ages 55+, using iterative research and testing to simplify complex information and improve usability. Developed high-fidelity prototypes and reusable interaction patterns aligned with WCAG standards, partnering with development to deliver a polished, inclusive experience.
SimplePart
Dec 2017- Dec 2020
Designer
Shaped a visual brand refresh that contributed to 70% year-over-year sales growth. Created B2B/B2C experiences across email, web, video, and physical customer touch-points reaching 7.5M monthly customers, translating business goals into a cohesive, unified experience.
SimplePart
Dec 2017- Dec 2020
Designer
Shaped a visual brand refresh that contributed to 70% year-over-year sales growth. Created B2B/B2C experiences across email, web, video, and physical customer touch-points reaching 7.5M monthly customers, translating business goals into a cohesive, unified experience.